Technology - Genesis Exhibits | Blog
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In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?
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There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.
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This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.
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For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.
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What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?
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Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?
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Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
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