Experiential Marketing - Genesis Exhibits | Blog
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Archive by category: Experiential MarketingReturn
This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.
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We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?
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Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
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