We're excited to share that our own Al Mercuro, Strategic Marketing & Client Engagement Advisor, recently contributed to the 2025 Event Industry Trends Report produced by Eventex, the global leader in event and experience marketing recognition.

This report features insights from some of the most influential figures in the event industry, including journalists, association heads, convention bureau reps, influencers, and thought leaders.

Key highlights from the 2025 report include:

• The continued influence of AI, and technology in general, is shaping the future of events.

• Sustainability in events is becoming essential.

• There is a growing demand for higher-quality content to fuel unforgettable event experiences.

“As the industry is wrapping up an eventful 2024, another exciting year is coming ahead. This report is intended to give a glimpse into both the challenges and the opportunities ahead and help the events industry emerge stronger. We are grateful to all industry experts who contributed to the report to make it a useful and insightful resource to support the events community on its way to a successful 2025,” comments Ovanes Ovanessian, Co-founder of Eventex.

About Al Mercuro

Al currently serves as Strategic Marketing & Client Engagement Advisor at Genesis Exhibits and Apprupo. Formerly, he held the role of Senior Account Director at Genesis, where he supported and advised marketing clients for over 35 years. His extensive experience covers diverse projects, including trade show exhibits, mobile marketing tours, high-profile corporate events, and even the Super Bowl. Al's specialties include sustainable exhibiting practices, custom trade show displays, and comprehensive Exhibit Management services. As an Advisory Board Member of MUSE (Members United for Sustainable Events) and a member of the EDPA Sustainability Committee, he is widely respected as a leading authority in sustainable trade show display design within the event industry. You can learn more about Al on LinkedIn and via his new Mercuro Event Industry Interview Series sponsored by Genesis Exhibits.

About Eventex

Founded in 2009, Eventex Awards has become the most recognizable symbol of excellence in the world of events and experience marketing. The competition gives big and small companies alike the opportunity to showcase their outstanding work and get universal events industry recognition. For more information, please visit the Eventex website.