On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.

Al Mercuro is a Senior Account Director at Genesis Exhibits and Apprupo. Al has been guiding and supporting marketing clients for more than 35 years. From trade show exhibits to mall tours, special corporate events and environments, and even the Super Bowl, he has done it all in virtually every possible setting. Al’s specialties include custom trade show exhibits, full spectrum exhibit management services, and green exhibiting. In fact, he is widely recognized as the trade show marketing world’s go-to-event professional for sustainable trade show display design strategies.

Through the darkest days of the pandemic Al, together with his activist peers from around the United States, worked tirelessly to advocate for and support all event industry businesses and their employees whose livelihoods were devasted by trade show cancellations and postponements. He continues to fuel positive changes in our industry, everyday. We are proud to call Al Mercuro a trusted colleague, friend, mentor, coach, and wish him well as he offers his extensive expertise to the NTSA Board.

About the National Trade Show Alliance (NTSA)

The National Trade Show Alliance’s mission is to help trade show industry workers recover, re-connect and get back to doing the work they love. By creating a centralized platform and by addressing the needs (financial, education, social services and wellness programs) created by the suspension of trade shows, conventions, conferences, exhibitions and meetings, the NTSA is working to shine the light on the “Invisible Industry” and its workforce, associations, alliances and organizations to be seen in order to return stronger than ever. Learn more about the NTSA.