Leads are “the currency” of trade show exhibit managers. It costs money to develop them, but they turn into money (revenue) when handled correctly. And just like the trade show or event itself, the lifespan of a lead extends well beyond the show floor. As a part of our Booth Staff Training service we develop a comprehensive strategy to format, track and measure the effectiveness of your lead gathering and dissemination program.
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Sample Trade Show Lead Management Form
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For assistance with the preparation of your trade show exhibiting strategy and lead management, give Genesis Exhibits a call at our New York offices at 212-647-7600 or email firstname.lastname@example.org