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Announcing the Eventex 2025 Event Industry Trends Report
Discover the key insights from the 2025 Event Industry Trends Report. Published by Eventex, the global leader in event and experience marketing recognition, the report highlights pivotal trends shaping the future of events: the transformative role of AI and technology, the rising importance of sustainability, and the demand for high-quality content to create unforgettable experiences.
EDPA Future Leader Spotlight: Aaron Diehl
Genesis Exhibits celebrates Aaron Diehl, Account Director, named an EDPA Future Leader for his exceptional contributions to experiential marketing. Aaron excels in innovative booth design, event logistics, and exhibit management, delivering outstanding results with an entrepreneurial mindset. Congratulations to Aaron and all the 2024 honorees for shaping the event industry's future!
Hiring Your Trade Show Marketing Dream Team
When it comes to trade show marketing, your booth is your stage, your products are the stars, and the event professionals you hire? Well, they are the directors, set designers, and crew that make the magic happen. Choosing the right team can be the difference between a show-stopping performance and a flop. So, what should you look for when hiring these behind-the-scenes heroes?
Al Mercuro Recognized by Event Industry Peers
It’s official. Our own Al Mercuro has received multiple event industry awards via Eventex. Based on his extensive experience and contributions, Al has been voted into three categories in total. The Eventex index recognizes outstanding individuals whose creativity, vision, and capacity for innovation continue to drive the events industry forward.
Top Experiential Marketing Strategies for Biotechnology Companies
By implementing targeted experiential marketing strategies, biotechnology companies can effectively communicate their offerings, demonstrate the impact of their technologies, and foster lasting relationships. We’ve put together some of the top experiential marketing strategies for biotechnology companies looking to stand out in their field.
The Mercuro Event Industry Interview Series: Frank Supovitz on Crisis Management
Today, I am thrilled to present my recent interview with a remarkable man, associate and friend. We welcome award-winning event producer Frank Supovitz. Frank has been at the helm of some of the nation’s most prestigious, widely viewed and well-attended sports and entertainment events for more than 35 years.
The Newbie Exhibitor’s Guide to Choosing the Right Trade Show
Not all trade shows are created equal. While some attract a broad audience with general appeal, others cater to specific industries, markets, or even niche customer segments. Choosing the right one means gaining access to decision-makers who are already interested in your products or services.
The Mercuro Event Industry Interview Series: Understanding Disability Inclusion
In this session, we will be discussing the critical topic of disability inclusion with Rosemarie Rossetti, Ph.D. Dr. Rossetti is the founder and CEO of Rossetti Enterprises, a company she established in 1997. However, it was a life-altering event in 1998 that redefined her path.
The Hidden Cost of Procrastination: Maximizing Your Trade Show ROI
As event industry veterans with over 35 years of experience in designing custom trade show booths, we've seen firsthand how procrastination can significantly impact an exhibitor's return on investment (ROI). Consider the importance of proactive planning and how it can make or break your trade show success.
![Trade Show vs Digital [Marketing]: Maximizing Your Marketing Budget](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/1724770932163-YI8ISVBI7LAL4Y8PI5YH/GettyImages-1061522398.jpg)
Trade Show vs Digital [Marketing]: Maximizing Your Marketing Budget
Certainly, companies are constantly seeking the most effective ways to market their products and services. While digital marketing has become increasingly popular over the past two decades, trade show marketing remains highly relevant and continues to offer unique advantages that shouldn't be overlooked.
The Mercuro Event Industry Interview Series: Strategic Trade Show Giveaways
Recently, I had the opportunity to discuss the topic of trade show giveaways with leading promotional product professional Rama Beerfas, CTSM, MAS with Lev Promotions. Rama has been crafting marketing solutions that fuel “Strategic Memorability™” since 2002.
Sustainable Event Solutions: Industry Leaders Share Insights and Progress
As an active member of the EDPA Sustainability Committee, led by Jim Obermeyer, I proposed last year that our industry needed to be more proactive in setting standards for all exhibit houses. By the year 2035, it is essential to have these standards firmly in place as they design and fabricate exhibits.
Is Artificial Intelligence Transforming the Event Industry?
Artificial Intelligence (AI) may be revolutionizing the event industry, offering innovative solutions for trade shows, live events, and exhibitions. Industry veterans and experts highlight AI's potential to transform pre-event planning, networking, and post-event lead follow-ups. From AI-powered apps like BackTrack that streamline lead management at trade shows to immersive technologies enhancing event experiences, AI is rapidly becoming an indispensable tool for event professionals.
Al Mercuro Appointed to High-Level Event Industry Advisory Role
Genesis Exhibits is thrilled to announce the advancement of our own Al Mercuro to the newly established role of Strategic Marketing & Client Engagement Advisor. This high-level position marks a significant step forward in Genesis Exhibits’ commitment to fostering innovation and driving positive change within the company and event industry at large.
Illuminate Your Next Trade Show Display with LED Video Walls
An innovative and eye-catching design element that has taken the trade show industry by storm is the trade show exhibit LED video wall. Incorporating an LED video wall into your trade show booth design offers numerous advantages that can elevate your brand's presence and leave a lasting impression on attendees.
GPS Tracking Tech for Trade Show Exhibit Shipments in the Event Industry
GPS tracking technology has emerged as a game-changer, ensuring that trade show exhibitors, organizers and show labor can track shipments in real-time. Among the leading solutions in this space, Tive's products stand out for their advanced features and reliability.
Top Trade Show Marketing Strategies of 15 Powerhouse Businesses
Explore the exemplary approaches of 15 highly relevant companies across diverse industries, highlighting their participation in specific trade shows, the successful trade show marketing strategies they employ, and the cutting-edge event technologies that set them apart from their competition.
Advantages of Reusable, Custom-Modular Trade Show Exhibit Systems
Traditionally, many companies have relied on single-use, build-and-burn booths for trade shows, which are designed for one-time use before disposal. However, the growing awareness of environmental concerns and the need for cost efficiency has led to a shift towards reusable, custom-modular trade show exhibit systems, particularly in the United States.
Maximizing Recruitment Success at College Job Fairs Using Agencies and Expo Booth Companies
College Job Fairs offer a unique opportunity to engage with a fresh pool of talent, brimming with the latest knowledge and skills. To capitalize on this, companies must approach these fairs with a strategic plan, often involving partnerships with recruitment advertising agencies and trade show/expo exhibit companies.
The Evolution of Trade Shows: A Journey Through Time
Trade shows have long been pivotal platforms for businesses to showcase their products and services, connect with potential customers, and network with industry peers. Here we delve into the rich history of trade shows, tracing their evolution from early marketplaces to the sophisticated, global events we know today.