Effective trade show logistical management means not only saving money but choosing the appropriate services. Ordering early saves money by accessing available trade show management discounts. Shipping your exhibit in a timely manner can also save money. Let our experienced and knowledgeable Genesis Exhibits staff complete all your show paperwork and confirm all the necessary services and accessory products you need for a successful show.

Genesis creates crisp and bold graphics in all sizes and formats, from small signs to huge fabric banners. Our large-format graphic resources feature the latest print tech run by experienced professionals. Our tools and systems allow for accurate color sync and consistency across all substrates. We offer a variety of print production options to suit your every need and target budget. Made with the strongest materials and tuned to best match your display framework every time.

The trade show floor is unlike any other sales and marketing environment your company engages in each day. To succeed, even the most experienced and knowledgeable staff needs reorientation to this unique environment. Let us work with you to craft a trade show marketing strategy designed to deliver maximum results from your next trade show. This fast-paced session will equip your staff with the behaviors and skills needed to come back with actionable leads and value-laden relationships ready for conversion from a lead to a sale!

When do you begin trade show marketing? Proper planning starts months, not weeks or days ahead of the show itself. Genesis Exhibits brings consultative creative services plus high-tech and “low-tech” tools to reach out to your best prospects in a meaningful way. These tools and techniques treat the lead development process as something which occurs both prior to and after the trade show. Let us partner with you to build the excitement prior to the event and then deliver results for both you and the attendee.

Leads are “the currency” of trade show exhibit managers. It costs money to develop them, but they turn into money (revenue) when handled correctly. And just like the trade show or event itself, the lifespan of a lead extends well beyond the show floor. As a part of our Booth Staff Training service we develop a comprehensive strategy to format, track and measure the effectiveness of your lead gathering and dissemination program. If you already have a LM strategy, we can help refine it.

“You manage what you measure.” The result of employing any/all of these tools and strategies can be a quantifiable return on investment. Otherwise we’re left with a subjective interpretation of what occurred at a particular event, without a matrix to compare results year-over-year and show-to-show. Let us help develop a plan tailored to meet the goals and objectives you’ve identified for your event program, and then implement measurement practices to reveal true ROI.