CASE STUDY
Westland Milk Products
Westland Milk Products was coming to the U.S. for the first time to market their dairy products to big box stores such as Costco and supermarket chains like Whole Foods.
Westland required an exhibit house/experiential marketing partner to manage their entire U.S. trade show marketing program. Their target shows included KeHE and Natural Products Expo West. They turned to the New Zealand Trade and Enterprise organization for guidance, a client of ours, who referred them to our Genesis team.
Our scope of work covered the design, production, storage, transportation, and install/dismantle of a new 10’ x 20’ exhibit. Our Genesis Exhibits team created this eye-catching booth that stopped attendees in their tracks. It included a brilliant 10’ LED wall, colorful graphics, sampling stations with VR technology, and expressed Westland’s deep passion for sustainability in every element. The exhibit and event resulted in great success for the Westland team.
