Al Mercuro Appointed to High-Level Event Industry Advisory Role
FOR IMMEDIATE RELEASE
Genesis Exhibits Appoints Al Mercuro as Strategic Marketing & Client Engagement Advisor
GREENSBORO, North Carolina, June 20, 2024 - Genesis Exhibits is thrilled to announce the advancement of our own Al Mercuro to the newly established role of Strategic Marketing & Client Engagement Advisor. This high-level position marks a significant step forward in Genesis Exhibits’ commitment to fostering innovation and driving positive change within the company and event industry at large.
In his new role, Al Mercuro serves as a key strategic business development resource, focusing on existing and emerging technologies, their application, and their benefit to Genesis Exhibits’ clients around the globe, leveraging his extensive experience in the trade show and event industry. Al's responsibilities will include all related activities to expand Genesis Exhibits' reach and influence in this area via face-to-face appearances, digital networking and social media.
As part of his duties, Al will expand his participation in guest blogging, podcasts, webinars, and training programs within the event industry, sharing his expertise as a contributing member, interviewee, host or developer. Additionally, he will continue to fulfil, and expand, his existing event industry-related memberships and board member positions, with groundbreaking groups such as MUSE (Members United for Sustainable Events), the EDPA Sustainability Committee, the Live Events Coalition, and Exhibitions & Events Workforce Development Federation Inc.
Al will also act as a Brand Ambassador for both Genesis and Apprupo, helping C-level new business prospects understand the comprehensive capabilities of each team and the importance of positive change within the event industry. These efforts will include educating internal resources and external clients on sustainable exhibiting practices and continuing his extensive contribution to the development of industry-wide sustainability guidelines.
In his quest for innovation, Al will advise on niche marketing strategies related to trade shows, meetings, mobile marketing tours, global activations, and other branded corporate environments. He will also explore the integration of Generative AI within the event marketing world to help boost business revenue for new and existing Genesis Exhibits’ end-user customers and agencies within their own marketing programs.
With over 38 years of experience in trade show marketing, Al Mercuro is uniquely qualified to mentor new and existing Account Directors, assisting them with newly assigned or re-assigned client accounts. Al will continue and expand upon his current mentorship activities, to elevate the next generation of event professionals.
"We are incredibly proud of Al Mercuro's dedication and contributions to Genesis Exhibits," said Glenn Diehl, President & Owner of Genesis Exhibits. "His promotion to Strategic Marketing & Client Engagement Advisor is a testament to his exceptional skills and commitment to improve our company, the event industry and the world. We are confident that Al will continue to be a valuable asset to our team now and for years to come."
Please join us in congratulating Al Mercuro on this well-deserved advancement and wishing him the best of luck in his new role.
For more information, please contact:
Frank A Cavaluzzi
Director of Marketing, Sales & Technology
212-647-7600
info@exhibitsbygenesis.com
About Genesis Exhibits:
Genesis Exhibits is a leading provider of innovative custom & modular trade show exhibits and event solutions, committed to delivering exceptional experiences and driving success for clients worldwide, for more than 35 years. Our team of experts leverages cutting-edge technology and sustainable practices to support impactful and memorable face-to-face marketing events and environments. www.exhibitsbygenesis.com
