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Informative. Sometimes disruptive. Maybe even a bit snarky.

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Genesis Exhibits 5/2/23 Genesis Exhibits 5/2/23

The Hidden Cost of Procrastination: Maximizing Your Trade Show ROI

As event industry veterans with over 35 years of experience in designing custom trade show booths, we've seen firsthand how procrastination can significantly impact an exhibitor's return on investment (ROI). Consider the importance of proactive planning and how it can make or break your trade show success.

Genesis Exhibits 5/1/23 Genesis Exhibits 5/1/23

Trade Show vs Digital [Marketing]: Maximizing Your Marketing Budget

Certainly, companies are constantly seeking the most effective ways to market their products and services. While digital marketing has become increasingly popular over the past two decades, trade show marketing remains highly relevant and continues to offer unique advantages that shouldn't be overlooked.

Al Mercuro 4/30/23 Al Mercuro 4/30/23

The Mercuro Event Industry Interview Series: Strategic Trade Show Giveaways

Recently, I had the opportunity to discuss the topic of trade show giveaways with leading promotional product professional Rama Beerfas, CTSM, MAS with Lev Promotions. Rama has been crafting marketing solutions that fuel “Strategic Memorability™” since 2002.

Al Mercuro 4/29/23 Al Mercuro 4/29/23

Sustainable Event Solutions: Industry Leaders Share Insights and Progress

As an active member of the EDPA Sustainability Committee, led by Jim Obermeyer, I proposed last year that our industry needed to be more proactive in setting standards for all exhibit houses. By the year 2035, it is essential to have these standards firmly in place as they design and fabricate exhibits.

Al Mercuro 4/28/23 Al Mercuro 4/28/23

Is Artificial Intelligence Transforming the Event Industry?

Artificial Intelligence (AI) may be revolutionizing the event industry, offering innovative solutions for trade shows, live events, and exhibitions. Industry veterans and experts highlight AI's potential to transform pre-event planning, networking, and post-event lead follow-ups. From AI-powered apps like BackTrack that streamline lead management at trade shows to immersive technologies enhancing event experiences, AI is rapidly becoming an indispensable tool for event professionals.

Frank A Cavaluzzi 4/27/23 Frank A Cavaluzzi 4/27/23

Al Mercuro Appointed to High-Level Event Industry Advisory Role

Genesis Exhibits is thrilled to announce the advancement of our own Al Mercuro to the newly established role of Strategic Marketing & Client Engagement Advisor. This high-level position marks a significant step forward in Genesis Exhibits’ commitment to fostering innovation and driving positive change within the company and event industry at large.

Genesis Exhibits 4/26/23 Genesis Exhibits 4/26/23

Illuminate Your Next Trade Show Display with LED Video Walls

An innovative and eye-catching design element that has taken the trade show industry by storm is the trade show exhibit LED video wall. Incorporating an LED video wall into your trade show booth design offers numerous advantages that can elevate your brand's presence and leave a lasting impression on attendees.

Glenn Diehl 11/11/22 Glenn Diehl 11/11/22

Island Trade Show Exhibits: Does Size [Really] Matter?

Ok, imagine that you’ve just stepped onto the trade show floor as an attendee. You utter a quiet “Wow” as you take in the colors, lights and the massive footprint of each exhibit. Do you stop in and engage with this gargantuan branded environment, or do you scurry by overwhelmed, intimidated and a bit foggy?