Genesis Exhibits | Blog
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We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?
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For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.
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What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?
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Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?
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Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
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