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Informative. Sometimes disruptive. Maybe even a bit snarky.

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Frank A Cavaluzzi 5/11/24 Frank A Cavaluzzi 5/11/24

EDPA Future Leader Spotlight: Aaron Diehl

Genesis Exhibits celebrates Aaron Diehl, Account Director, named an EDPA Future Leader for his exceptional contributions to experiential marketing. Aaron excels in innovative booth design, event logistics, and exhibit management, delivering outstanding results with an entrepreneurial mindset. Congratulations to Aaron and all the 2024 honorees for shaping the event industry's future!

Al Mercuro 5/5/23 Al Mercuro 5/5/23

The Mercuro Event Industry Interview Series: Frank Supovitz on Crisis Management

Today, I am thrilled to present my recent interview with a remarkable man, associate and friend. We welcome award-winning event producer Frank Supovitz. Frank has been at the helm of some of the nation’s most prestigious, widely viewed and well-attended sports and entertainment events for more than 35 years.

Frank A Cavaluzzi 1/11/23 Frank A Cavaluzzi 1/11/23

National Trade Show Alliance Board Member Al Mercuro

On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.

Frank A Cavaluzzi 12/11/22 Frank A Cavaluzzi 12/11/22

Recognizing Trade Show Industry Excellence: Robert Diehl

The Experiential Designers & Producers Association (EDPA) Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership. Genesis Exhibits is proud to acknowledge our own Robert “Bobby” Diehl as one of the newly awarded recipients of this honor.

Glenn Diehl 11/11/22 Glenn Diehl 11/11/22

Island Trade Show Exhibits: Does Size [Really] Matter?

Ok, imagine that you’ve just stepped onto the trade show floor as an attendee. You utter a quiet “Wow” as you take in the colors, lights and the massive footprint of each exhibit. Do you stop in and engage with this gargantuan branded environment, or do you scurry by overwhelmed, intimidated and a bit foggy?

Glenn Diehl 10/12/22 Glenn Diehl 10/12/22

“The Randy”

As they say, better late than never, as we reflect upon our recent participation as golfers and sponsors at this years very special “Randy”.

Glenn Diehl 12/9/20 Glenn Diehl 12/9/20

The Allure of a Shiny New [Event Marketing] Object

In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?

Glenn Diehl 9/2/20 Glenn Diehl 9/2/20

Managing Through a Pandemic. Did Anyone Find the Manual?

Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?