Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
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The Mercuro Event Industry Interview Series: Understanding Disability Inclusion
In this session, we will be discussing the critical topic of disability inclusion with Rosemarie Rossetti, Ph.D. Dr. Rossetti is the founder and CEO of Rossetti Enterprises, a company she established in 1997. However, it was a life-altering event in 1998 that redefined her path.
The Hidden Cost of Procrastination: Maximizing Your Trade Show ROI
As event industry veterans with over 35 years of experience in designing custom trade show booths, we've seen firsthand how procrastination can significantly impact an exhibitor's return on investment (ROI). Consider the importance of proactive planning and how it can make or break your trade show success.
Top Trade Show Marketing Strategies of 15 Powerhouse Businesses
Explore the exemplary approaches of 15 highly relevant companies across diverse industries, highlighting their participation in specific trade shows, the successful trade show marketing strategies they employ, and the cutting-edge event technologies that set them apart from their competition.
Advantages of Reusable, Custom-Modular Trade Show Exhibit Systems
Traditionally, many companies have relied on single-use, build-and-burn booths for trade shows, which are designed for one-time use before disposal. However, the growing awareness of environmental concerns and the need for cost efficiency has led to a shift towards reusable, custom-modular trade show exhibit systems, particularly in the United States.
The Evolution of Trade Shows: A Journey Through Time
Trade shows have long been pivotal platforms for businesses to showcase their products and services, connect with potential customers, and network with industry peers. Here we delve into the rich history of trade shows, tracing their evolution from early marketplaces to the sophisticated, global events we know today.
Top Takeaways from EDPA ACCESS 2023 AI Panel Discussion
Generative AI technology has rapidly changed our world, in both our professional and personal lives, and clearly this is just the beginning. Recently, I had the privilege of moderating a panel discussion at the EDPA ACCESS 2023 conference called “The Art and Science of Co-Creation: Human Creativity Enhanced by Generative AI”. Here are some key takeaways brought to you by Genesis Exhibits.