Our blog.

Informative. Sometimes disruptive. Maybe even a bit snarky.

Always worth it.

Glenn Diehl 9/28/22 Glenn Diehl 9/28/22

Event Industry Rebounds, Pitfalls and New Tech

As in many sectors, there is a severe shortage of materials required for trade show booth construction. Here’s how Genesis navigates the Supply Chain storm.

Glenn Diehl 9/14/22 Glenn Diehl 9/14/22

What Marketers Want [Mind Reading for Vendors]

We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?

Glenn Diehl 5/4/22 Glenn Diehl 5/4/22

Stretching Your Event Marketing Budget

If a client can map out a series of smaller, local events why not offer an extended rental option to stretch the budget? This does not preclude the ability to change either the design architecture and/or graphical content from event to event. The program would simply reserve the use of modular hardware components for a dedicated mobile tour of pre-planned events…all at a discounted rate.

Glenn Diehl 6/2/21 Glenn Diehl 6/2/21

The Fine [Developing] Art of Virtual Selling

What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?

Glenn Diehl 5/5/21 Glenn Diehl 5/5/21

The Power of the Virtual Private Event

There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.

Glenn Diehl 12/9/20 Glenn Diehl 12/9/20

The Allure of a Shiny New [Event Marketing] Object

In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?

Glenn Diehl 11/3/20 Glenn Diehl 11/3/20

The Tech-Tile Experiential Marketing Challenge of 2020 and Beyond

Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.

Glenn Diehl 10/14/20 Glenn Diehl 10/14/20

A Lexicon Primer for the Pandemic

For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.

Glenn Diehl 9/2/20 Glenn Diehl 9/2/20

Managing Through a Pandemic. Did Anyone Find the Manual?

Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?