Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
Categories
- Artificial Intelligence
- Biotechnology
- Booth Staffing
- Branded Environments
- Branded Installations
- Branding
- Business Strategy
- CTSM
- Charity Events
- Climate Change
- College Job Fairs
- Content Generation
- Crisis Management
- Custom Trade Show Exhibits
- Digital Marketing
- Disability Inclusion
- Eco-Friendly Trade Show Booths
- Event Industry
- Event Industry Awards
- Event Industry Honors
- Event Industry News
- Event Industry Training
- Event Industry Trends
- Event Professionals
- Exhibit Design
- Exhibit Management
- Exhibition Stands
- Exhibition Venues
- Experiential Marketing
- First Time Exhibitors
- GPS Tracking Technology
- Generative AI
- Human Resources
- Hybrid Events
- In-Person Events
- Interactive
- Island Trade Show Exhibits
- LED Video Walls
- Live Events
- Logistics
- Marketing Agencies
- Marketing Strategy
- Meetings
- Mobile Tours
- Modular Expo Stands
- Press Release
- Recruiting
- Recruitment Marketing
- Rental Trade Show Exhibits
- Supply Chain
EDPA Future Leader Spotlight: Aaron Diehl
Genesis Exhibits celebrates Aaron Diehl, Account Director, named an EDPA Future Leader for his exceptional contributions to experiential marketing. Aaron excels in innovative booth design, event logistics, and exhibit management, delivering outstanding results with an entrepreneurial mindset. Congratulations to Aaron and all the 2024 honorees for shaping the event industry's future!
The Newbie Exhibitor’s Guide to Choosing the Right Trade Show
Not all trade shows are created equal. While some attract a broad audience with general appeal, others cater to specific industries, markets, or even niche customer segments. Choosing the right one means gaining access to decision-makers who are already interested in your products or services.
The Hidden Cost of Procrastination: Maximizing Your Trade Show ROI
As event industry veterans with over 35 years of experience in designing custom trade show booths, we've seen firsthand how procrastination can significantly impact an exhibitor's return on investment (ROI). Consider the importance of proactive planning and how it can make or break your trade show success.
Illuminate Your Next Trade Show Display with LED Video Walls
An innovative and eye-catching design element that has taken the trade show industry by storm is the trade show exhibit LED video wall. Incorporating an LED video wall into your trade show booth design offers numerous advantages that can elevate your brand's presence and leave a lasting impression on attendees.
Top Trade Show Marketing Strategies of 15 Powerhouse Businesses
Explore the exemplary approaches of 15 highly relevant companies across diverse industries, highlighting their participation in specific trade shows, the successful trade show marketing strategies they employ, and the cutting-edge event technologies that set them apart from their competition.
Advantages of Reusable, Custom-Modular Trade Show Exhibit Systems
Traditionally, many companies have relied on single-use, build-and-burn booths for trade shows, which are designed for one-time use before disposal. However, the growing awareness of environmental concerns and the need for cost efficiency has led to a shift towards reusable, custom-modular trade show exhibit systems, particularly in the United States.
Top Takeaways from EDPA ACCESS 2023 AI Panel Discussion
Generative AI technology has rapidly changed our world, in both our professional and personal lives, and clearly this is just the beginning. Recently, I had the privilege of moderating a panel discussion at the EDPA ACCESS 2023 conference called “The Art and Science of Co-Creation: Human Creativity Enhanced by Generative AI”. Here are some key takeaways brought to you by Genesis Exhibits.
National Trade Show Alliance Board Member Al Mercuro
On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.
Recognizing Trade Show Industry Excellence: Robert Diehl
The Experiential Designers & Producers Association (EDPA) Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership. Genesis Exhibits is proud to acknowledge our own Robert “Bobby” Diehl as one of the newly awarded recipients of this honor.
![Island Trade Show Exhibits: Does Size [Really] Matter?](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/1668203983323-EISMLP1ZQ43KD4V1PUJ2/unsplash-image-lHI9NA4U7hg.jpg)
Island Trade Show Exhibits: Does Size [Really] Matter?
Ok, imagine that you’ve just stepped onto the trade show floor as an attendee. You utter a quiet “Wow” as you take in the colors, lights and the massive footprint of each exhibit. Do you stop in and engage with this gargantuan branded environment, or do you scurry by overwhelmed, intimidated and a bit foggy?