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Announcing the Eventex 2025 Event Industry Trends Report
Discover the key insights from the 2025 Event Industry Trends Report. Published by Eventex, the global leader in event and experience marketing recognition, the report highlights pivotal trends shaping the future of events: the transformative role of AI and technology, the rising importance of sustainability, and the demand for high-quality content to create unforgettable experiences.
EDPA Future Leader Spotlight: Aaron Diehl
Genesis Exhibits celebrates Aaron Diehl, Account Director, named an EDPA Future Leader for his exceptional contributions to experiential marketing. Aaron excels in innovative booth design, event logistics, and exhibit management, delivering outstanding results with an entrepreneurial mindset. Congratulations to Aaron and all the 2024 honorees for shaping the event industry's future!
Hiring Your Trade Show Marketing Dream Team
When it comes to trade show marketing, your booth is your stage, your products are the stars, and the event professionals you hire? Well, they are the directors, set designers, and crew that make the magic happen. Choosing the right team can be the difference between a show-stopping performance and a flop. So, what should you look for when hiring these behind-the-scenes heroes?
Al Mercuro Recognized by Event Industry Peers
It’s official. Our own Al Mercuro has received multiple event industry awards via Eventex. Based on his extensive experience and contributions, Al has been voted into three categories in total. The Eventex index recognizes outstanding individuals whose creativity, vision, and capacity for innovation continue to drive the events industry forward.
Top Experiential Marketing Strategies for Biotechnology Companies
By implementing targeted experiential marketing strategies, biotechnology companies can effectively communicate their offerings, demonstrate the impact of their technologies, and foster lasting relationships. We’ve put together some of the top experiential marketing strategies for biotechnology companies looking to stand out in their field.
The Mercuro Event Industry Interview Series: Frank Supovitz on Crisis Management
Today, I am thrilled to present my recent interview with a remarkable man, associate and friend. We welcome award-winning event producer Frank Supovitz. Frank has been at the helm of some of the nation’s most prestigious, widely viewed and well-attended sports and entertainment events for more than 35 years.
The Mercuro Event Industry Interview Series: Understanding Disability Inclusion
In this session, we will be discussing the critical topic of disability inclusion with Rosemarie Rossetti, Ph.D. Dr. Rossetti is the founder and CEO of Rossetti Enterprises, a company she established in 1997. However, it was a life-altering event in 1998 that redefined her path.
The Mercuro Event Industry Interview Series: Strategic Trade Show Giveaways
Recently, I had the opportunity to discuss the topic of trade show giveaways with leading promotional product professional Rama Beerfas, CTSM, MAS with Lev Promotions. Rama has been crafting marketing solutions that fuel “Strategic Memorability™” since 2002.
Sustainable Event Solutions: Industry Leaders Share Insights and Progress
As an active member of the EDPA Sustainability Committee, led by Jim Obermeyer, I proposed last year that our industry needed to be more proactive in setting standards for all exhibit houses. By the year 2035, it is essential to have these standards firmly in place as they design and fabricate exhibits.
Is Artificial Intelligence Transforming the Event Industry?
Artificial Intelligence (AI) may be revolutionizing the event industry, offering innovative solutions for trade shows, live events, and exhibitions. Industry veterans and experts highlight AI's potential to transform pre-event planning, networking, and post-event lead follow-ups. From AI-powered apps like BackTrack that streamline lead management at trade shows to immersive technologies enhancing event experiences, AI is rapidly becoming an indispensable tool for event professionals.
National Trade Show Alliance Board Member Al Mercuro
On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.
Recognizing Trade Show Industry Excellence: Robert Diehl
The Experiential Designers & Producers Association (EDPA) Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership. Genesis Exhibits is proud to acknowledge our own Robert “Bobby” Diehl as one of the newly awarded recipients of this honor.
![What Marketers Want [Mind Reading for Vendors]](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/d6858b6e-0ea4-418d-a1be-a48d44a6ed07/Genesis-Exhibits-What-Marketers-Want-Mind-Reading-For-Vendors.jpg)
What Marketers Want [Mind Reading for Vendors]
We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?
What Does Hybrid Really Mean Anyway?
This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.
The Tech-Tile Experiential Marketing Challenge of 2020 and Beyond
Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.