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EDPA Future Leader Spotlight: Aaron Diehl
Genesis Exhibits celebrates Aaron Diehl, Account Director, named an EDPA Future Leader for his exceptional contributions to experiential marketing. Aaron excels in innovative booth design, event logistics, and exhibit management, delivering outstanding results with an entrepreneurial mindset. Congratulations to Aaron and all the 2024 honorees for shaping the event industry's future!
Hiring Your Trade Show Marketing Dream Team
When it comes to trade show marketing, your booth is your stage, your products are the stars, and the event professionals you hire? Well, they are the directors, set designers, and crew that make the magic happen. Choosing the right team can be the difference between a show-stopping performance and a flop. So, what should you look for when hiring these behind-the-scenes heroes?
The Mercuro Event Industry Interview Series: Frank Supovitz on Crisis Management
Today, I am thrilled to present my recent interview with a remarkable man, associate and friend. We welcome award-winning event producer Frank Supovitz. Frank has been at the helm of some of the nation’s most prestigious, widely viewed and well-attended sports and entertainment events for more than 35 years.
The Mercuro Event Industry Interview Series: Understanding Disability Inclusion
In this session, we will be discussing the critical topic of disability inclusion with Rosemarie Rossetti, Ph.D. Dr. Rossetti is the founder and CEO of Rossetti Enterprises, a company she established in 1997. However, it was a life-altering event in 1998 that redefined her path.
Top Takeaways from EDPA ACCESS 2023 AI Panel Discussion
Generative AI technology has rapidly changed our world, in both our professional and personal lives, and clearly this is just the beginning. Recently, I had the privilege of moderating a panel discussion at the EDPA ACCESS 2023 conference called “The Art and Science of Co-Creation: Human Creativity Enhanced by Generative AI”. Here are some key takeaways brought to you by Genesis Exhibits.
NEW Genesis Exhibits Online Resource: Global Trade Show News
Our new Genesis Exhibits Global Trade Show News online resource contains carefully curated event industry articles and posts from across a multitude of channels. Content crafted and published by our own team, as well as other trade show and meetings event professionals, to keep our growing Genesis Exhibits community in-the-know at all times.
National Trade Show Alliance Board Member Al Mercuro
On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.
Recognizing Trade Show Industry Excellence: Robert Diehl
The Experiential Designers & Producers Association (EDPA) Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership. Genesis Exhibits is proud to acknowledge our own Robert “Bobby” Diehl as one of the newly awarded recipients of this honor.
![Island Trade Show Exhibits: Does Size [Really] Matter?](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/1668203983323-EISMLP1ZQ43KD4V1PUJ2/unsplash-image-lHI9NA4U7hg.jpg)
Island Trade Show Exhibits: Does Size [Really] Matter?
Ok, imagine that you’ve just stepped onto the trade show floor as an attendee. You utter a quiet “Wow” as you take in the colors, lights and the massive footprint of each exhibit. Do you stop in and engage with this gargantuan branded environment, or do you scurry by overwhelmed, intimidated and a bit foggy?
“The Randy”
As they say, better late than never, as we reflect upon our recent participation as golfers and sponsors at this years very special “Randy”.