Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
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National Trade Show Alliance Board Member Al Mercuro
On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.
“The Randy”
As they say, better late than never, as we reflect upon our recent participation as golfers and sponsors at this years very special “Randy”.
![The Allure of a Shiny New [Event Marketing] Object](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/445c0c90-64cf-4729-b3b0-18c8b231ef7b/genesis-exhibits-2021-shiny-new-objects.jpg)
The Allure of a Shiny New [Event Marketing] Object
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?