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National Trade Show Alliance Board Member Al Mercuro
Live Events, Event Industry, Trade Shows, Experiential Marketing, Event Industry Honors, In-Person Events, Meetings, Custom Trade Show Exhibits Frank A Cavaluzzi Live Events, Event Industry, Trade Shows, Experiential Marketing, Event Industry Honors, In-Person Events, Meetings, Custom Trade Show Exhibits Frank A Cavaluzzi

National Trade Show Alliance Board Member Al Mercuro

On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.

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The Allure of a Shiny New [Event Marketing] Object
Virtual Events, Live Events, Hybrid Events, Interactive, Technology, Business Strategy, In-Person Events, Virtual Selling, Marketing Strategy, Virtual Private Events Glenn Diehl Virtual Events, Live Events, Hybrid Events, Interactive, Technology, Business Strategy, In-Person Events, Virtual Selling, Marketing Strategy, Virtual Private Events Glenn Diehl

The Allure of a Shiny New [Event Marketing] Object

In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?

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