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Informative. Sometimes disruptive. Maybe even a bit snarky.
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Categories
- Artificial Intelligence
- Biotechnology
- Booth Staffing
- Branded Environments
- Branded Installations
- Branding
- Business Strategy
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- Modular Expo Stands
- Non-Profit Organizations
- Press Release
- Recruiting
- Recruitment Marketing
The Newbie Exhibitor’s Guide to Choosing the Right Trade Show
Not all trade shows are created equal. While some attract a broad audience with general appeal, others cater to specific industries, markets, or even niche customer segments. Choosing the right one means gaining access to decision-makers who are already interested in your products or services.
Stretching Your Event Marketing Budget
If a client can map out a series of smaller, local events why not offer an extended rental option to stretch the budget? This does not preclude the ability to change either the design architecture and/or graphical content from event to event. The program would simply reserve the use of modular hardware components for a dedicated mobile tour of pre-planned events…all at a discounted rate.