Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
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The Evolving and Controversial Role of DEI in Trade Show Marketing
Explore how Diversity, Equity, and Inclusion (DEI) continues to reshape trade shows and events around the globe. From inclusive exhibit design and diverse speaker lineups to equitable hiring and supplier partnerships, DEI drives innovation and audience engagement. Discover its challenges, benefits, and why inclusive events lead to stronger brands and broader market reach.