Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
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- Recruiting
- Recruitment Marketing
Maximizing Recruitment Success at College Job Fairs Using Agencies and Expo Booth Companies
College Job Fairs offer a unique opportunity to engage with a fresh pool of talent, brimming with the latest knowledge and skills. To capitalize on this, companies must approach these fairs with a strategic plan, often involving partnerships with recruitment advertising agencies and trade show/expo exhibit companies.
The Evolution of Trade Shows: A Journey Through Time
Trade shows have long been pivotal platforms for businesses to showcase their products and services, connect with potential customers, and network with industry peers. Here we delve into the rich history of trade shows, tracing their evolution from early marketplaces to the sophisticated, global events we know today.
Top Takeaways from EDPA ACCESS 2023 AI Panel Discussion
Generative AI technology has rapidly changed our world, in both our professional and personal lives, and clearly this is just the beginning. Recently, I had the privilege of moderating a panel discussion at the EDPA ACCESS 2023 conference called “The Art and Science of Co-Creation: Human Creativity Enhanced by Generative AI”. Here are some key takeaways brought to you by Genesis Exhibits.
NEW Genesis Exhibits Online Resource: Global Trade Show News
Our new Genesis Exhibits Global Trade Show News online resource contains carefully curated event industry articles and posts from across a multitude of channels. Content crafted and published by our own team, as well as other trade show and meetings event professionals, to keep our growing Genesis Exhibits community in-the-know at all times.
National Trade Show Alliance Board Member Al Mercuro
On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.
Recognizing Trade Show Industry Excellence: Robert Diehl
The Experiential Designers & Producers Association (EDPA) Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership. Genesis Exhibits is proud to acknowledge our own Robert “Bobby” Diehl as one of the newly awarded recipients of this honor.
![Island Trade Show Exhibits: Does Size [Really] Matter?](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/1668203983323-EISMLP1ZQ43KD4V1PUJ2/unsplash-image-lHI9NA4U7hg.jpg)
Island Trade Show Exhibits: Does Size [Really] Matter?
Ok, imagine that you’ve just stepped onto the trade show floor as an attendee. You utter a quiet “Wow” as you take in the colors, lights and the massive footprint of each exhibit. Do you stop in and engage with this gargantuan branded environment, or do you scurry by overwhelmed, intimidated and a bit foggy?
“The Randy”
As they say, better late than never, as we reflect upon our recent participation as golfers and sponsors at this years very special “Randy”.
Event Industry Rebounds, Pitfalls and New Tech
As in many sectors, there is a severe shortage of materials required for trade show booth construction. Here’s how Genesis navigates the Supply Chain storm.
![What Marketers Want [Mind Reading for Vendors]](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/d6858b6e-0ea4-418d-a1be-a48d44a6ed07/Genesis-Exhibits-What-Marketers-Want-Mind-Reading-For-Vendors.jpg)
What Marketers Want [Mind Reading for Vendors]
We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?
Stretching Your Event Marketing Budget
If a client can map out a series of smaller, local events why not offer an extended rental option to stretch the budget? This does not preclude the ability to change either the design architecture and/or graphical content from event to event. The program would simply reserve the use of modular hardware components for a dedicated mobile tour of pre-planned events…all at a discounted rate.
![The Fine [Developing] Art of Virtual Selling](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/f8cde3a7-384a-4024-9ac4-911dcdfe4655/genesis-exhibits-the-art-of-virtual-selling.jpg)
The Fine [Developing] Art of Virtual Selling
What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?
The Power of the Virtual Private Event
There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.
What Does Hybrid Really Mean Anyway?
This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.
![The Allure of a Shiny New [Event Marketing] Object](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/445c0c90-64cf-4729-b3b0-18c8b231ef7b/genesis-exhibits-2021-shiny-new-objects.jpg)
The Allure of a Shiny New [Event Marketing] Object
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?
The Tech-Tile Experiential Marketing Challenge of 2020 and Beyond
Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
A Lexicon Primer for the Pandemic
For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.
Managing Through a Pandemic. Did Anyone Find the Manual?
Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?