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Al Mercuro Appointed to High-Level Event Industry Advisory Role
Genesis Exhibits is thrilled to announce the advancement of our own Al Mercuro to the newly established role of Strategic Marketing & Client Engagement Advisor. This high-level position marks a significant step forward in Genesis Exhibits’ commitment to fostering innovation and driving positive change within the company and event industry at large.
Illuminate Your Next Trade Show Display with LED Video Walls
An innovative and eye-catching design element that has taken the trade show industry by storm is the trade show exhibit LED video wall. Incorporating an LED video wall into your trade show booth design offers numerous advantages that can elevate your brand's presence and leave a lasting impression on attendees.
GPS Tracking Tech for Trade Show Exhibit Shipments in the Event Industry
GPS tracking technology has emerged as a game-changer, ensuring that trade show exhibitors, organizers and show labor can track shipments in real-time. Among the leading solutions in this space, Tive's products stand out for their advanced features and reliability.
Top Trade Show Marketing Strategies of 15 Powerhouse Businesses
Explore the exemplary approaches of 15 highly relevant companies across diverse industries, highlighting their participation in specific trade shows, the successful trade show marketing strategies they employ, and the cutting-edge event technologies that set them apart from their competition.
Advantages of Reusable, Custom-Modular Trade Show Exhibit Systems
Traditionally, many companies have relied on single-use, build-and-burn booths for trade shows, which are designed for one-time use before disposal. However, the growing awareness of environmental concerns and the need for cost efficiency has led to a shift towards reusable, custom-modular trade show exhibit systems, particularly in the United States.
Maximizing Recruitment Success at College Job Fairs Using Agencies and Expo Booth Companies
College Job Fairs offer a unique opportunity to engage with a fresh pool of talent, brimming with the latest knowledge and skills. To capitalize on this, companies must approach these fairs with a strategic plan, often involving partnerships with recruitment advertising agencies and trade show/expo exhibit companies.
The Evolution of Trade Shows: A Journey Through Time
Trade shows have long been pivotal platforms for businesses to showcase their products and services, connect with potential customers, and network with industry peers. Here we delve into the rich history of trade shows, tracing their evolution from early marketplaces to the sophisticated, global events we know today.
Top Takeaways from EDPA ACCESS 2023 AI Panel Discussion
Generative AI technology has rapidly changed our world, in both our professional and personal lives, and clearly this is just the beginning. Recently, I had the privilege of moderating a panel discussion at the EDPA ACCESS 2023 conference called “The Art and Science of Co-Creation: Human Creativity Enhanced by Generative AI”. Here are some key takeaways brought to you by Genesis Exhibits.
NEW Genesis Exhibits Online Resource: Global Trade Show News
Our new Genesis Exhibits Global Trade Show News online resource contains carefully curated event industry articles and posts from across a multitude of channels. Content crafted and published by our own team, as well as other trade show and meetings event professionals, to keep our growing Genesis Exhibits community in-the-know at all times.
National Trade Show Alliance Board Member Al Mercuro
On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.
Recognizing Trade Show Industry Excellence: Robert Diehl
The Experiential Designers & Producers Association (EDPA) Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership. Genesis Exhibits is proud to acknowledge our own Robert “Bobby” Diehl as one of the newly awarded recipients of this honor.
![Island Trade Show Exhibits: Does Size [Really] Matter?](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/1668203983323-EISMLP1ZQ43KD4V1PUJ2/unsplash-image-lHI9NA4U7hg.jpg)
Island Trade Show Exhibits: Does Size [Really] Matter?
Ok, imagine that you’ve just stepped onto the trade show floor as an attendee. You utter a quiet “Wow” as you take in the colors, lights and the massive footprint of each exhibit. Do you stop in and engage with this gargantuan branded environment, or do you scurry by overwhelmed, intimidated and a bit foggy?
“The Randy”
As they say, better late than never, as we reflect upon our recent participation as golfers and sponsors at this years very special “Randy”.
Event Industry Rebounds, Pitfalls and New Tech
As in many sectors, there is a severe shortage of materials required for trade show booth construction. Here’s how Genesis navigates the Supply Chain storm.
![What Marketers Want [Mind Reading for Vendors]](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/d6858b6e-0ea4-418d-a1be-a48d44a6ed07/Genesis-Exhibits-What-Marketers-Want-Mind-Reading-For-Vendors.jpg)
What Marketers Want [Mind Reading for Vendors]
We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?
Stretching Your Event Marketing Budget
If a client can map out a series of smaller, local events why not offer an extended rental option to stretch the budget? This does not preclude the ability to change either the design architecture and/or graphical content from event to event. The program would simply reserve the use of modular hardware components for a dedicated mobile tour of pre-planned events…all at a discounted rate.
![The Fine [Developing] Art of Virtual Selling](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/f8cde3a7-384a-4024-9ac4-911dcdfe4655/genesis-exhibits-the-art-of-virtual-selling.jpg)
The Fine [Developing] Art of Virtual Selling
What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?
The Power of the Virtual Private Event
There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.
What Does Hybrid Really Mean Anyway?
This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.
![The Allure of a Shiny New [Event Marketing] Object](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/445c0c90-64cf-4729-b3b0-18c8b231ef7b/genesis-exhibits-2021-shiny-new-objects.jpg)
The Allure of a Shiny New [Event Marketing] Object
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?